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B9 Beverages Pvt. Ltd. introduced the Indian craft beer brand Bira 91 in 2015.

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About Bira91 (B9 Beverages)

Introduction to Bira91 (B9 Beverages)

With ingredients from France, Belgium, the Himalayas, and Bavarian Farms, the beer was contract-produced at the company's first brewery unit in the Flanders region of Belgium and shipped to India. Following its first success, the company started producing beer using the same components in India. The beer, which is made with wheat, barley, and hops, is offered on draft, in 330ml, 650ml bottles, and in 500ml cans.

Over 500 towns and cities in 15 countries currently enjoy Bira 91 beer, which is brewed in four different Indian breweries.

Bangalore is home to Bira 91's flagship taproom, where each week one new experimental beer is released and served with food from a curry shop.

For added fun, Bira 91 also sells branded merchandise in a variety of categories, including glasses, clothing, and gifts.

B9 Beverages - Bira Beer is supported by Sequoia Capital India, Sofina of Belgium, and Kirin Holding of Japan and is run by a vibrant staff of over 550 ardent beer fans.

Bira91 (B9 Beverages) Unlisted Share's Marketing Endeavours

Due to its distinctive flavor and lack of typical beer bitterness, Bira 91 has enjoyed remarkable success among Indians. Soon after Bira 91's inception, Indian restaurant and bar owners noticed an increase in demand for the beer because the brand initially relied solely on word-of-mouth advertising to gain a sizable market share.

India's beer enthusiasts were treated to a unique flavor with the launch of Bira 91, which experienced unanticipated demand. Bira 91 had inconsistent supplies due to the fact that it was produced in Belgium and imported to India, and because of a severe supply shortage in 2016, it was temporarily taken off the market.

At the 2016 Tribeca Film Festival in New York City, where it served as the festival's primary beer sponsor, Bira 91 made its international premiere. It makes the claim that it is the first Indian craft beer to be offered in New York.

The eight-episode travelogue Bira 91 Hot Stuff, which explores the spiciest foods and spices in India, was released in 2017 by Bira 91. Additionally, the business and Saavn worked together to introduce the Bira 91 Hip Hop Channel.

Bira 91 additionally supported the Global Citizen Festival in 2017 in addition to the Tribeca Film Festival in 2016. Another event in India was Bira 91 FreeFlow, a three-city tour featuring the hip-hop performer Lady Leshurr.

The company's first owned on-ground event was Bira 91 April Fools' Fest in New Delhi in 2018. (1 April being the 91st day of the year). At the UN's global headquarters in New York in May 2018, Bira 91 was the beer of the month. As of June 2018, Bira 91 is offered in India, the USA, the UK, Singapore, Hong Kong, Thailand, and the United Arab Emirates.

Bira 91 confirmed its global sponsorship of the Cricket World Cup and several other ICC events in November 2018.

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Financial Analysis of Bira91 (B9 Beverages) Unlisted Shares for FY22

Ankur Jain first funded B9 Beverages Pvt. Ltd. with a $1.5 million loan from a group of friends. Sequoia Capital contributed $6 million (INR 40 crore) to B9 Beverages Pvt Ltd's initial round of funding in January 2016, marking Sequoia's first investment in the alcohol beverage industry. The co-founders of Snapdeal, Kunal Bahl and Rohit Bansal, as well as Deepinder Goyal of Zomato, Ashish Dhawan of ChrysCapital, and Mayank Singhal of Zomato participated in this Series A fundraising.

B9 Beverages raised an additional $50 million from Sofina, a family-owned fund in Belgium, and its current investors in 2018.

Sixth Sense Ventures provided Bira 91 with $4.3M in funding for its Pre-Series C round in May 2019.

boAt invests in its R&D capabilities and relationships with technology providers in order to develop new products.

To increase production capacity from 400,000 cases to 1.7 million cases, Bira raised $10 million in loan financing.

Share price of Bira91 (B9 Beverages)

As of October, 2022.

Total Available shares

Not Available

Face value

INR 10 per equity share

ISIN

INE833U01014

Lot Size

50-100 shares

Current Unlisted share price

INR 850 per equity share

SWOT Analysis of BoAt IPO.

Strengths

Reputation for quality and innovation

Locally owned and operated

One-of-a-kind brew

Weakness

Not as established as competitors

Higher prices

Opportunities

Industry growth

Media attention

Expansion

Threats

Many established competitors

Increasing alcohol taxes

Limited access to distribution analysis

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